Hi, I’m Nikelle Orellana-Reyes — I help clients develop unique and holistic brands that reflect their core values.

I specialize in story-based branding where I work closely with each client to capture the essence of their work. My process is collaborative and personal: spending time to know my clients ensures a strong alignment from the beginning, letting the visual brand emerge naturally. 

With twenty years of experience in design & branding, I am comfortable working in a wide range of mediums — from naming and brand positioning to logo and website design. My past work includes brand design for renown companies such as J.Crew & Kate Spade, Emmy-winning graphic design for Eric-Ripert, and running my own floral shop, Wylde Flowers.

After years of living in Brooklyn, I am back in Raleigh, North Carolina, where I design delightful brands for wonderful clients everywhere.