Akimbo

Created in 2015 by founder Seth Godin, Akimbo is an online learning platform that helps individuals develop their real skills (previously known as soft skills). Working with the current CEO, Marie Schacht, we redefined the visual identity to reflect the playful, empowering, and transformative nature of the brand. An energizing color palette mixes with fun typography and an array of graphical “sparks” to bring the Akimbo learning experience to life.

BRAND identity redesign — logo update