Platform Raleigh

Platform is an exciting multi-use development for residential, retail, gathering, and co-working nestled in the West End at the corner of downtown Raleigh and Boylan Heights. It occupies the former location of Raleigh’s Amtrak station hence the name Platform. The brand is supportive, welcoming, and optimistic. Bright color, confident typography, and clever copy all come together to form the foundation of the brand identity. 

STRATEGY — Logo/Brand Design — COPY WRITING