Wylde Flowers

Wylde was a Raleigh-based floral design studio committed to capturing the essence of the seasons through elegant arrangements inspired by the natural world. It started as my passion project in 2014 then grew into a partnership with Hannah Ross in 2017 until its closing in 2021. The brand identity mixed graphical shapes with organic lines, crisp sans serif typefaces with fluid serifs, and lush photography with simple layouts. It was refined and wild—perfectly imperfect as we used to say.


STRATEGY — NAMING — BRAND IDENTITY DESIGN — mARKETING 
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